NIP Group subsidiary Ninjas in Pyjamas (NIP) officially renewed its partnership with energy drink brand Red Bull on March 12, 2025. This renewed agreement, originally established in November 2022, aims to strengthen operations, drive growth, and expand NIP's reach within the esports industry.
The partnership will engage esports fans through exclusive player content, such as behind-the-scenes tournament footage, and integrate Red Bull branding across Ninjas in Pyjamas' social media, streams, player jerseys, and events. Both parties will also collaborate on various activations, including the annual [SWE] CS Summit held at Red Bull Gaming Sphere in Stockholm.
This collaboration supports the Swedish esports scene and drives positive change at a national level, aligning with a key pillar of the partnership. The continued association with Red Bull provides NIP with operational stability and access to a young, engaged audience, reinforcing its position in the global esports landscape.
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