NIP Group Inc. announced on December 20, 2024, the introduction of its first MOBA game, 'Re: Aetatis,' a sci-fi mobile game set to begin open beta testing on December 24, 2024. This launch marks NIP Group's entry into the game publishing market, diversifying its offerings and building on its esports legacy.
The company is employing an 'esportsification' approach, developing and transforming traditional video games towards competitive gaming, emphasizing strategic depth and entertainment value. NIP Group plans to leverage synergies across its business units, including esports teams, event production, and talent management, to create an ecosystem around the new game.
'Re: Aetatis' features strategic 5v5 matchups with precise competitive mechanics and offers diverse gameplay experiences beyond the core MOBA mode, such as 7v7 Capture the Flag and Battle Royale. NIP Group aims to extend the game's IP with esports tournaments and community events, targeting China's largely underpenetrated MOBA game market.
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