NIP Group Inc. announced on November 26, 2024, a strategic partnership with China Crown Technology Limited, a wholly owned subsidiary of The9 Limited, to develop the game 'MIR M' into a competitive esports title. China Crown secured the exclusive publishing license for 'MIR M' in Mainland China in May 2024, with the game available in both mobile and PC versions.
The collaboration will focus on three key areas: in-game esports integration, esports tournament system development, and promotion and marketing. NIP Group will leverage its extensive esports experience, event production capabilities, and social media resources to expand the market jointly with The9, aiming to build a commercialized tournament ecosystem.
This partnership represents a significant advance in NIP Group's strategy to diversify its revenue streams, expand its fan base, and strengthen its market competitiveness. It also marks an important milestone in the company's efforts to develop its game publishing business, creating new possibilities for competitive play and fan engagement.
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