NIQ announced the acquisition of Mtrix, a leading Brazilian SaaS company, for approximately $61.4 million. Mtrix specializes in delivering end-to-end visibility across the indirect distribution supply chain. This acquisition is part of NIQ’s strategy of nine tuck-in acquisitions aimed at enhancing analytics capabilities and retailer tools.
This transaction marks NIQ’s first additive acquisition in Latin America since becoming part of Advent International's portfolio in 2021, reinforcing its commitment to the region. Mtrix's platform integrates data between manufacturers, wholesalers, and distributors, providing real-time insights into stock levels and sales activity.
Mtrix supports over 2,000 distributor and wholesaler partners, capturing transactions from more than 1.2 million points of sale across Brazil, with a client base of nearly 100 large CPG manufacturers. NIQ CEO Jim Peck stated that Mtrix strengthens the company's ability to provide "The Full View" by delivering more granular, daily insights for decision-making across retail, trade marketing, and supply chain operations.
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