NIQ and Displayce, a specialist technology suite for Out-of-Home (OOH) advertising, are collaborating to bring advanced measurement capabilities to the European Digital Out-of-Home (DOOH) market. This partnership combines NIQ’s consumer intelligence with data from Displayce’s media activation platform. The goal is to link DOOH campaigns directly to in-store sales performance.
This collaboration aims to drive transparency and accountability across the DOOH ecosystem, empowering advertisers and agencies with new data assets and measurement solutions. DOOH sales lift measurement will be available in France, directly through Displayce’s media buying platform. The solution matches exposed store areas with retail sales data to track transactions before, during, and after a campaign.
Maureen Stapleton, Commercial Lead, NIQ Media, Europe, stated that this strategic relationship extends NIQ's footprint into the European DOOH market. It helps advertisers and agencies understand consumers more deeply and measure campaign impact more effectively, supporting data-led solutions in an increasingly important channel.
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