NIQ announced an extended and enhanced collaboration with Sally Beauty, a leading specialty-beauty retailer and distributor. Under this multi-year agreement, NIQ will remain Sally Beauty’s exclusive provider of key account trade area data for brand partners and its panel provider of record for consumer insights.
The renewed collaboration expands to include NIQ’s Full View™ Measurement, which provides a comprehensive read of omnichannel beauty performance, and Expanded Omnishopper. This delivers a more holistic view of the evolving beauty consumer. Bryan DeYoung, Senior Vice President of Merchandising Operations and Global Sourcing at Sally Beauty, stated that this partnership strengthens their ability to drive innovation and collaborate with brand partners.
Jacqueline Flam, Managing Director, Beauty & Health at NIQ, highlighted that this expanded relationship will empower Sally Beauty with a more holistic view of omnichannel performance and shopper behavior. This enables smarter decisions, stronger collaboration, and continued category leadership for Sally Beauty.
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