NIQ announced a strategic global collaboration with The Trade Desk, a leader in advertising technology. This partnership integrates NIQ's consumer intelligence and global insights on shopping behaviors into The Trade Desk’s platform. The goal is to support marketers in planning and activating ad campaigns more accurately.
These new-to-market audiences are now available on The Trade Desk's media buying platform. This enables advertisers to reach desired audiences in global markets with enhanced effectiveness and precision. Joshua Pisano, Global Head of Product, Media at NIQ, stated that this collaboration provides new data assets for more effective ad targeting and improved marketing performance across global markets.
Jay Goebel, Vice President of Data Partnerships at The Trade Desk, noted that the collaboration brings advanced retail data and geo-targeting capabilities to their platform. This empowers brands to make more informed, data-driven decisions in their media-buying strategies.
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