NIQ announced an enhancement to its GfKnewron® Consumer platform, now featuring AI-Powered Shopper Voice. This enhancement decodes consumer verbatim comments about brands, retail partners, and competitors into actionable insights. It integrates the largest recent buyer survey for Technology and Durables with NIQ's point-of-sale tracking data, providing insights based on over 1 billion sales transactions globally.
This AI-powered feature empowers brands and retailers to move beyond measurement to action, using consumer insights to understand the "why," "who," and "how" behind purchases. Julian Baldwin, President, Technology and Durables, NIQ, stated that this capability transforms how the company predicts and personalizes every step of the customer journey.
The solution will be on display at IFA in Berlin from September 5 – 9, 2025. This enhancement solves a critical gap for retail and brand teams by uncovering the real drivers of shopper sentiment, enabling faster decision-making and improved customer loyalty.
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