NIQ announced the expansion of its NIQ Activate platform with enhanced capabilities in Assortment Planning & Optimization. This AI-powered toolkit is designed to help retailers refine their product mix, identify planogram inefficiencies, and optimize product distribution. The solution enables users to model multiple 'what-if' scenarios and apply in-app rules to define strategic guardrails.
The expanded platform ensures assortment scenarios align with the strategic role of key customer segments. Newly automated customer decision trees leverage NIQ’s rich product attribution to reveal the full consumer decision-making journey, from initial need recognition to final product choices. Retailers using this solution have achieved up to a 7% increase in sales and gross profit by streamlining their assortment by 10%.
Troy Treangen, Chief Product Officer at NIQ, stated that the solutions help retailers navigate shifting consumer behaviors with precision and agility. This expansion reinforces NIQ's role as a trusted consumer intelligence partner, empowering the global ecosystem with AI-driven solutions and predictive insights.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.