NIQ announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement for marketers worldwide. This marks NIQ’s first data clean room specifically dedicated to supporting these critical use cases for marketers, media owners, retail media networks, and ad tech platforms.
Through secure collaboration via the Snowflake clean room, marketers can enrich their proprietary first-party data with NIQ’s privacy-compliant consumer signals. This drives audience discovery, segmentation, scoring, and campaign activation within a secure environment that protects consumer data and upholds global privacy standards. Lana Busignani, General Manager at NIQ, highlighted that this helps marketers uncover high-value audiences and measure the real-world impact of campaigns.
The clean room also supports outcome measurement, leveraging NIQ’s retail insights to help advertisers and media owners assess campaign impact. This accelerates the industry’s shift toward outcome-based planning and optimization. The collaboration with Snowflake ensures privacy is maintained and data is auditable.
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