NIQ announced the launch of its Product Insights (NPI) solution in Canada. This solution provides the industry’s deepest and broadest product attribution capabilities to Canadian retailers, manufacturers, and innovators. NPI is designed to unlock unprecedented visibility into consumer preferences and product attributes.
The introduction of NPI in Canada aims to help businesses understand what drives consumer choices at a granular level. This allows for more informed product development, marketing strategies, and retail merchandising decisions.
This launch represents an expansion of NIQ's advanced analytics offerings into a key market. It reinforces the company's commitment to delivering comprehensive consumer intelligence solutions globally.
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