Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the United States, selected NIQ to power its collaboration with suppliers. This partnership will leverage NIQ’s advanced software and analytics to elevate loyalty insights and real-time data. The goal is to help Wakefern category managers and their suppliers make customer-focused decisions.
Wakefern will utilize NIQ’s Activate Platform, a customer insights and assortment optimization solution. This platform's AI-powered tools will support Wakefern’s supermarket banners in developing data-driven assortment strategies and delivering personalized customer experiences. The solution will also aid in procurement category reviews, assortment optimization, and business performance management.
Liz Buchanan, President of NIQ North America, stated that this collaboration underscores NIQ’s commitment to delivering end-to-end value for retail clients and bringing manufacturers closer to consumers. This significant customer win demonstrates the value and applicability of NIQ's Activate Platform in strengthening retailer-supplier dynamics.
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