Nike announced the launch of its NikeSKIMS line today, marking the first public rollout of the collaboration between Nike and Skims. The launch includes a branded film, a marketing campaign that features more than 50 Nike athletes, and dozens of new products spanning apparel and footwear.
The introduction of the NikeSKIMS line represents a significant expansion of Nike’s product portfolio, targeting the women’s activewear market with a brand that blends performance technology and style. By partnering with Skims, Nike leverages the brand’s established reputation for form‑fitting, high‑quality shapewear to reach a broader consumer base.
The launch is expected to broaden Nike’s appeal and drive sales growth in the women’s segment, positioning the company to capture additional market share in a competitive activewear landscape.
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