Newsmax Inc. (NYSE:NMAX) announced that its Board of Directors has approved a strategic plan to purchase up to $5 million in Bitcoin and Trump Coin over the next 12 months, subject to market conditions. The announcement, made on Thursday, 2025‑10‑17, marks the first time a NYSE‑listed company has committed to acquiring Trump Coin as part of its asset reserve strategy.
The move reflects Newsmax’s broader push toward digital and technology‑driven initiatives, positioning the company to potentially benefit from the growth of cryptocurrency markets while diversifying its balance‑sheet assets. By allocating a dedicated reserve for digital currencies, Newsmax signals confidence in the long‑term value of these assets and aligns its financial strategy with its media‑technology integration efforts.
The approval introduces new liquidity considerations and risk exposure for Newsmax, as the company will need to manage the volatility inherent in crypto holdings. The plan’s impact on the company’s financial statements will be reflected in the next quarterly reporting cycle, and investors will monitor how the reserve influences both short‑term cash flow and long‑term asset valuation.
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