NRC Health announced a new partnership with North Mississippi Health Services (NMHS), a regional health system that operates eight hospitals, more than 70 primary and specialty clinics, four nursing homes, and a telehealth network spanning 24 counties in Mississippi and Alabama. The agreement will give NMHS access to NRC Health’s Market Insights and Patient Experience solutions, allowing the system to consolidate its experience‑management platforms, focus on key performance metrics, and equip staff with tools designed to improve patient and family care.
The partnership aligns closely with NRC Health’s Human Understanding strategy, which emphasizes listening to patients and staff to drive measurable improvements. By adding a multi‑facility client that covers a broad geographic area, NRC Health expands its total addressable market and reinforces its position in the competitive healthcare experience space, where it competes with firms such as IQVIA, SAP, and Press Ganey.
Financially, NRC Health reported Q3 2025 revenue of $34.6 million, a 2% sequential increase, and an adjusted EBITDA of $10.9 million, reflecting a 31% margin. In Q3 2024 revenue was approximately $35.8 million, and earnings per diluted share were $0.24. The company also raised its quarterly dividend by 33% to $0.16 per share, signaling confidence in its cash flow and a commitment to shareholder returns.
The new partnership is expected to accelerate NRC Health’s growth trajectory. Adding NMHS provides a large, multi‑facility client that can generate recurring revenue across multiple service lines, supporting the company’s goal of double‑digit revenue growth and margin expansion beyond 2024. The deal also offers cross‑sell opportunities for NRC Health’s broader suite of experience‑management tools, further strengthening its market position.
CEO Trent Green highlighted the importance of deepening client relationships and evolving the go‑to‑market model. He noted that the partnership demonstrates NRC Health’s ability to deliver AI‑driven, human‑centered solutions that meet the evolving needs of large health systems, reinforcing the company’s focus on strategic investments in high‑return verticals.
The partnership positions NRC Health to capture a larger share of the healthcare experience market, while NMHS benefits from consolidated platforms and data‑driven insights that support its mission of delivering high‑quality, patient‑centered care. The collaboration is expected to enhance both organizations’ competitive standing and drive long‑term value creation.
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