NetEase Cloud Music entered into a strategic copyright partnership with RBW Inc., a leading integrated content production company and home to top K-POP acts. Under this agreement, RBW will provide NetEase Cloud Music with access to its entire catalog, including releases from artists such as MAMAMOO, ONEUS, ONEWE, and PURPLE KISS.
Future releases from RBW artists will also be rolled out as exclusives on the platform for Chinese fans. This partnership significantly expands NetEase Cloud Music's K-POP content offerings, strengthening its appeal to the Gen-Z demographic in China.
The collaboration fosters deeper industry cooperation and cultural exchange between Korea and China, reinforcing NetEase Cloud Music's position as a key platform for international music in the region. This alliance goes beyond conventional music distribution, aiming for long-term collaboration and shared strategic goals.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.