NetEase Cloud Music entered into a strategic copyright partnership with Starship Entertainment, a prominent Korean entertainment group. This agreement grants NetEase Cloud Music access to Starship Entertainment's complete K-POP catalog, including recent releases from the girl group IVE and their third mini album, 'IVE EMPATHY.'
The partnership aims to expand the availability of premium K-POP content for Chinese audiences. This collaboration enhances NetEase Cloud Music's content library, particularly in the popular K-POP genre, which is highly appealing to China's youth demographic.
This move strengthens the platform's competitive position and diversifies its music offerings, fostering cultural exchange between Korea and China. The partnership is expected to boost Starship Entertainment's profile in China and provide Chinese listeners with a wider array of music.
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