NetEase Restructures Gaming Operations, Cuts Jobs for Underperforming Mobile Title

NTES
November 01, 2025

NetEase cut an undisclosed number of jobs at its Shenzhen offices, affecting employees involved in the mobile game Hyper Front. The job cuts are a direct result of Hyper Front being an 'underperforming' project that is slated for shutdown.

The tactical team-based shooter was launched on August 30 on the mainland. This move indicates NetEase's strategic adjustment to streamline operations and focus resources on more successful ventures.

The company is prioritizing efficiency and profitability by discontinuing projects that do not meet performance expectations. This strategic shift aims to optimize the game portfolio and enhance overall operational discipline.

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