Natuzzi held a sales meeting in Xi'an, China, on March 3, 2025, to unveil its latest Natuzzi Editions collection and reinforce its strategic presence in the Chinese market. The event led to an agreement for 26 new Natuzzi Editions stores to open in 2025, with 24 of these to be managed by existing dealers. This expansion builds on Natuzzi's existing retail network of approximately 300 stores in China.
The company also announced the opening of a new Natuzzi Italia free-standing store in Shenzhen City on January 24, 2025. This store, spanning over 3,500 square feet, incorporates the most recent Natuzzi Italia store concept and merchandising guidelines. These initiatives underscore Natuzzi's significant investments to integrate Chinese operations with its advanced retail, merchandising, and marketing systems.
CEO Antonio Achille emphasized the strength and unity of Natuzzi's partnership with its dealership community in China, highlighting the market's potential. The introduction of new collections, 'Feelwell' and 'Dolce Vita', will be central to this year's commercial development, aiming to reinforce brand identity and support commercial momentum in this strategic region.
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