Natuzzi S.p.A. inaugurated its first branded residential project, the Natuzzi Harmony Residences, in Dubai on November 12, 2024. The project is a 110,000-square-feet, 9-floor building featuring 50 apartments, with all architectural and creative direction handled by Natuzzi's architects and designers. This initiative is located on one of the Dubai Islands, an artificial archipelago off the city's coast.
This development signifies Natuzzi's evolution into a lifestyle brand, extending its design and craftsmanship into the luxury residential sector. The company views this project as a living tribute to its brand DNA and a testament to its global recognition. It represents a strategic expansion beyond its core furniture business.
The move into private residential projects allows Natuzzi to diversify its offerings and potentially capture new market segments. This strategic initiative is expected to contribute to the company's long-term growth and profitability targets by leveraging its established brand equity in a new, margin-accretive area.
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