Amazon Pharmacy now offers Novo Nordisk’s oral Wegovy, a weight‑loss medication that began U.S. sales on January 5, 2026. The launch extends the drug’s availability beyond traditional specialty pharmacies to more than 70,000 retail locations, select telehealth partners, and Amazon’s prescription vending kiosks—though the kiosks do not carry refrigerated medications like Wegovy.
Pricing remains tiered: cash‑pay patients pay $149 per month, while those with insurance can obtain a one‑month supply for as low as $25. The dual‑price strategy is designed to broaden access for patients who prefer a non‑injection option and to compete with Eli Lilly’s tirzepatide.
Novo Nordisk’s strategy to partner with Amazon leverages the retailer’s logistics network and customer base to accelerate market penetration. By placing Wegovy in high‑traffic retail sites and telehealth platforms, the company can reach cash‑pay patients and those who rely on digital ordering, addressing the supply shortages that have plagued the injectable version.
The partnership also signals confidence in the oral formulation’s commercial viability. Novo Nordisk’s EVP of U.S. operations, Dave Moore, noted that the company had prepared for a full U.S. launch in early January, with manufacturing ramp‑up to meet anticipated demand.
Competition remains intense. Eli Lilly’s tirzepatide has shown superior weight‑loss results in head‑to‑head trials, and Novo Nordisk is developing a higher‑dose injectable Wegovy‑Plus to close the gap. The Amazon distribution channel may help Novo Nordisk capture a larger share of the growing obesity‑drug market, but the company must navigate pricing pressure and the need for refrigeration for the injectable product.
Management comments: Amazon Pharmacy’s VP and GM Tanvi Patel said, “Amazon Pharmacy is focused on making it easier for customers to access the latest innovations in weight‑loss care. By offering Wegovy through both insurance and a straightforward cash‑pay option, we’re giving people more choice, greater transparency, and fewer barriers to care.” These remarks underscore Amazon’s commitment to expanding its health‑care footprint.
The move aligns with Amazon’s broader strategy to integrate pharmacy services with its One Medical acquisition and telehealth partnerships, positioning the company as a comprehensive digital‑health platform.
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