Realtor.com, a subsidiary of News Corporation, introduced its Spotlight Listings program on November 12, 2025, alongside an upgraded Local Expert feature set. The new premium placement tool is designed to give agents and sellers higher visibility for their properties, while the Local Expert enhancements provide agents with advanced branding and lead‑generation capabilities aimed at high‑intent buyers.
Move, Inc., the operator of Realtor.com, reported a 9% year‑over‑year revenue increase in its first quarter of fiscal 2026, reaching $152 million. This growth rate is the strongest since the second quarter of fiscal 2022, underscoring a robust trajectory for the digital real‑estate segment that the Spotlight Listings launch is poised to accelerate.
The real‑estate portal market has seen a wave of premium visibility offerings. Zillow’s Listing Showcase and Homes.com’s similar promotion tools have recently entered the space, creating a competitive backdrop for Realtor.com’s new bundle. By positioning Spotlight Listings and Local Expert as a “better together” package, Realtor.com seeks to differentiate itself through a combined value proposition that leverages both enhanced listing placement and agent branding.
Pricing for the bundle is structured as a subscription fee for agents, with optional one‑time promotion costs for sellers. Management expects the combined offering to generate incremental revenue streams, building on the segment’s recent growth momentum and providing a scalable model that can be rolled out across the platform’s global user base.
News Corporation’s CEO Robert Thomson highlighted the company’s broader focus on digital and AI‑driven monetization during the fiscal 2026 earnings call. He noted that the new Realtor.com products align with the company’s strategy to deepen its real‑estate platform’s profitability and capture a larger share of agent marketing spend.
The launch positions Realtor.com to capture a growing demand for premium listing visibility, potentially increasing its market share against Zillow and Homes.com. While the competitive landscape remains intense, the bundled approach and strong financial foundation of Move, Inc. suggest that Spotlight Listings could become a significant contributor to the Digital Real Estate Services revenue stream, reinforcing News Corporation’s digital growth trajectory.
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