On October 1, 2025, the Professional Bowlers Association (PBA) and the CW Network announced the 2026 PBA Tour schedule. The partnership will bring 20 hours of professional bowling coverage to the network over ten consecutive Sunday afternoons, beginning February 22, 2026, with the PBA Players Championship in Arlington, Texas, and concluding with the PBA Tournament of Champions in Fairlawn, Ohio, on April 26, 2026.
The deal adds four major PBA championships—Players Championship, U.S. Open, USBC Masters, and Tournament of Champions—to the CW’s growing sports lineup, which already includes NASCAR Xfinity Series, WWE NXT, ACC football and basketball, Pac‑12 football, AVP beach volleyball, and PBR Team Series events. By expanding its sports portfolio, the CW is positioned to attract a broader audience and increase advertising revenue, supporting Nexstar’s broader strategy of monetizing high‑viewership live events.
As the CW is 75% owned by Nexstar Media Group, the partnership directly benefits Nexstar’s business model. The additional sports content is expected to enhance viewership across Nexstar’s 201 full‑power stations, strengthen distribution revenue, and create new advertising opportunities, reinforcing Nexstar’s competitive position in the local television market.
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