Nayax Ltd. announced the acquisition of Inepro Pay, a subsidiary of Inepro and a long-standing Nayax distributor in the Benelux region since 2015. This acquisition is set to expand Nayax’s direct reach in the Benelux region by consolidating a trusted partnership in-house.
Inepro Pay will transition into a full-service Nayax office in the Netherlands, joining existing European offices in the United Kingdom and Germany. This move is expected to improve efficiency, bring Nayax closer to its customers, and leverage Inepro Pay’s local expertise and sales team to increase revenue.
Europe represented approximately 36% of Nayax’s global revenues in 2024, making this strategic acquisition a key step to accelerate growth and reinforce Nayax’s position as a leading commerce and payment solution provider in the heart of Europe. The consolidation aims to eliminate duplicate processes and ensure a seamless merchant journey.
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