The New York Times Company announced on December 12, 2024, the appointment of Dao Nguyen as Senior Vice President and Head of the Digital Advertising Mission. Nguyen will be responsible for driving the next chapter of ambitious ad product-driven growth for the company.
Nguyen joins The Times from BuzzFeed, where she served as publisher, leading the company's product, tech, and data teams, and overseeing various other functions including growth, editorial, and branded content. Her extensive experience in digital media and monetization is expected to enhance The Times' advertising capabilities.
This strategic hire underscores the company's commitment to strengthening advertising as a vital revenue stream alongside its essential subscription strategy. Nguyen will report to Alex Hardiman and Joy Robins and will play a key role in the development and execution of the broader New York Times product roadmap.
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