Oblong, Inc. announced a corporate name change to TaoWeave, Inc. and a Nasdaq ticker change from OBLG to TWAV, effective December 10, 2025. The rebranding signals a strategic pivot away from its legacy video‑collaboration platform toward a digital‑asset treasury that will hold Bittensor’s native cryptocurrency, TAO, as its primary reserve asset.
The pivot began in June 2025 when the company completed a $7.5 million private placement to build its TAO treasury. By the time of the announcement, TaoWeave’s treasury policy listed TAO as the sole reserve, replacing the cash‑centric holdings that had supported its collaboration products. The company’s legal structure and reporting obligations remain unchanged, but the shift marks a fundamental change in how future earnings and cash flows will be generated—through staking rewards, treasury management, and potential token appreciation rather than subscription revenue.
Oblong’s legacy business had been under pressure for several quarters. Q2 2025 revenue was $0.592 million, and Q3 2025 revenue rose slightly to $0.600 million, but the company posted net losses of $0.605 million and $2.3 million respectively. The Q3 loss was largely driven by a $1.5 million unrealized loss on TAO token revaluation, underscoring the volatility of the new asset class. Management cited the need to move away from a thin‑margin collaboration model toward higher‑margin digital‑asset operations.
CEO Peter Holst said, “This marks the beginning of a new chapter for the business. We believe decentralized AI represents a significant opportunity in both artificial intelligence and digital assets. By building our treasury around TAO as our primary reserve asset, we’re positioning TaoWeave at the intersection of these emerging trends.” The statement highlights the company’s confidence in the growth of decentralized AI and the potential upside of a digital‑asset treasury, while implicitly acknowledging the higher risk profile of such a strategy.
The timing of the rebranding coincides with Bittensor’s scheduled TAO halving on December 14, 2025, which will reduce the daily issuance of TAO tokens and could increase scarcity and price pressure. Investors will therefore be watching both the company’s treasury performance and the broader market dynamics of the TAO token. Regulatory uncertainty remains a headwind, as digital‑asset treasuries face evolving compliance requirements, but TaoWeave has indicated it will maintain robust risk management and compliance frameworks.
The announcement is a material event that will likely alter long‑term investment models. The shift to a digital‑asset treasury changes the company’s revenue mix, introduces new volatility, and positions TaoWeave in a nascent but rapidly evolving sector. Investors and analysts will need to reassess risk, valuation, and growth prospects in light of this strategic pivot.
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