ODDITY Tech Ltd. announced on January 21, 2025, the acquisition of the tech intellectual property of Fionic1, a fintech company known for its advanced AI modeling capabilities. This strategic move is aimed at accelerating ODDITY's AI capabilities across its financial and consumer end markets.
As part of the acquisition, Asaf Nurick, Fionic's co-founder and former CTO, along with core members of his AI research and development team, have joined ODDITY. Their focus will be on leveraging AI to solve high-impact missions, utilizing proven methods of prediction and data-driven user engagement.
This acquisition reinforces ODDITY's commitment to its AI-driven platform, which is a cornerstone of its digital-first strategy in the beauty and wellness industries. Integrating Fionic1's expertise is expected to further enhance ODDITY's personalization and product development capabilities.
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