Organigram Global Inc. announced on October 9, 2025, the launch of 'happly,' its third U.S. hemp-derived delta-9 brand. This new brand is specifically designed for consumers seeking 'mindful recreation' with THC products, offering targeted formulations for three mood states: Socialize, Relax, and Sleep.
The introduction of happly follows the company's earlier entry into the U.S. hemp-derived THC market with its Collective Project sparkling juices and Fetch brands. This expansion diversifies Organigram's product portfolio within the growing U.S. market segment.
This product launch underscores Organigram's strategy to innovate and expand its presence in the U.S. hemp-derived market. The targeted formulations aim to meet specific consumer needs, enhancing the brand's appeal and market penetration.
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