Organigram Global Inc. announced on July 8, 2025, that its recently acquired beverage business, Collective Project, has launched an e-commerce platform in the U.S. This marks a key milestone in the company's strategic expansion into the rapidly evolving U.S. hemp-derived THC beverage market.
The Collective Project beverages are now available for direct-to-consumer sales in 25 U.S. states, significantly broadening Organigram's market reach. This expansion includes a new portfolio of hemp-derived THC beverages designed to meet diverse consumer preferences.
This initiative leverages the acquisition of Collective Project and positions Organigram to capitalize on the booming U.S. hemp-derived THC beverage market, which surpassed $1 billion in 2024. The direct-to-consumer model enhances accessibility and distribution for the company's products.
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