Okta announced its second annual Startup Challenge on April 4, 2025, inviting early-stage U.S.-incorporated startups to showcase applications built using identity, privacy, and security-enabled workflows. This initiative aims to foster innovation in the identity management space.
Startups participating in the challenge will be evaluated on their business potential, innovation, and utilization of identity-enabled workflows in their products. Three finalists will pitch to a live audience at Oktane25, scheduled from September 24-26, 2025, in Las Vegas.
The winner of the challenge may receive up to a $500,000 investment from Okta, access to a global network of identity management experts and venture capitalists, and the opportunity to ring the Nasdaq opening bell. This program highlights Okta's commitment to driving future identity management solutions.
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