Okta announced on October 15, 2024, that it is adopting a partner-first growth strategy, marking a multi-year journey to elevate the role of partners across its operations. This includes integration into sales, marketing, product development, and customer service.
Jon Addison, Chief Revenue Officer at Okta, stated that the partner ecosystem is a vital component of the company's growth and innovation strategy. The goal is to build a powerful ecosystem of secure identity experts and application developers.
This strategic shift is designed to expand Okta's reach and accelerate the adoption of its secure identity solutions. It aims to free everyone to use any technology by leveraging a broader network of collaborators.
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