Henkel, the German consumer‑goods conglomerate, announced on January 7 2026 that it is exploring a potential acquisition of Olaplex Holdings, Inc., a specialty hair‑care company that has been executing a multi‑year turnaround under its “Bonds and Beyond” strategy.
Olaplex reported that its third‑quarter 2025 net sales totaled $114.6 million, a 3.8% decline from the same period in 2024, but still exceeded revenue forecasts. Net income fell to $11.1 million from $14.8 million in Q3 2024, reflecting the company’s ongoing effort to reduce costs and improve profitability while investing in product innovation.
Henkel’s interest is driven by its desire to expand its presence in the global beauty and personal‑care market. By adding Olaplex’s patented bond‑building technology and established distribution network, Henkel could accelerate its growth in professional and retail channels and leverage synergies in research and development, marketing, and supply‑chain operations.
Olaplex’s largest shareholder, Advent, holds nearly 75% of the company’s equity. Advent’s approval will be a critical factor in any transaction, and its stake underscores the importance of a deal that can deliver a premium to its shareholders while preserving the company’s strategic direction.
The announcement was met with a positive reaction from investors, reflecting confidence that a Henkel acquisition could provide the resources and scale needed to complete Olaplex’s turnaround plan.
If the deal proceeds, it would represent a significant shift in Olaplex’s competitive positioning, potentially accelerating its recovery and enabling Henkel to strengthen its foothold in the high‑margin beauty segment. The transaction would also signal to the market that Henkel is actively pursuing growth opportunities in consumer‑goods categories that complement its existing portfolio.
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