Olaplex Holdings, Inc. announced its second-quarter 2025 financial results, reporting net sales of $106.3 million, an increase of 2.3% year-over-year. This marks the company's first period of positive sales growth in nine quarters, with results exceeding analyst estimates.
Performance varied across channels, with Professional channel net sales rising 12.1% to $37.4 million and Direct-To-Consumer (DTC) net sales increasing 12.8% to $38.5 million. However, Specialty retail GAAP revenue declined by 16.7% to $30.4 million.
Despite the revenue growth, the company reported a GAAP net loss of $7.7 million for the quarter. Selling, general, and administrative expenses increased significantly by 45.1% to $65.9 million, which included $8.1 million in litigation-related legal fees and higher investments in marketing and staffing. The adjusted EBITDA margin dropped from 30.8% in Q2 2024 to 23.1% in Q2 2025, reflecting these increased costs.
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