On Holding AG highlighted its LightSpray™ technology as a revolution in performance footwear manufacturing. This innovation has the potential to replace manual labor with fully automated industrial robots, streamlining production processes.
LightSpray technology is expected to enable On to produce footwear closer to consumers at globally competitive costs. This also offers greater flexibility and minimizes customs duties and long supply chains for a growing portion of its product range.
The company also emphasized its strategic partnerships with high-profile brand ambassadors, including Zendaya and Roger Federer. Zendaya's 'air-tennis moment' with Roger Federer showcased the unique intersection of sport, creativity, and culture that defines the On brand.
These collaborations are instrumental in elevating On's global brand awareness and cultural relevance. They reinforce the company's premium positioning and appeal to a broad consumer base, driving engagement and demand.
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