Offerpad announced the launch of HomePro, a new product enhancement designed to increase in-home seller engagement and provide flexible, customer-first solutions. HomePro deploys certified HomePro Representatives to meet with sellers in their homes, guiding them through available cash offer and listing options. This in-person engagement is expected to increase seller conversion and transaction volumes.
The company's core value proposition, providing a cash offer within minutes through technology like Citrus Value, remains central. HomePro expands on this by offering tailored support based on seller goals, whether they choose a cash offer or a listing strategy. This program aims to make the entire moving experience easier and more connected.
Offerpad plans to expand the HomePro Representative model in the second quarter of 2025 by partnering with select brokerages. These partners will be trained and certified by Offerpad to act as HomePro Representatives, further broadening the company's reach and collaborative efforts within the agent community.
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