Opendoor Technologies Inc. completed a nationwide rollout of its Cash Plus service on December 23, 2025, after a 10‑week deployment that leveraged the company’s new AI‑powered platform. The expansion now covers nearly every U.S. ZIP code, making the hybrid cash‑offer model available to sellers across the country.
Cash Plus gives sellers an upfront cash offer while Opendoor prepares the home for a market listing. The model captures a larger share of the transaction value without the capital intensity of traditional iBuying, and it provides sellers with the certainty of a cash offer plus the potential upside of a market sale.
The rollout is a cornerstone of Opendoor’s “Opendoor 2.0” strategy, which seeks to transform the company from a capital‑heavy asset manager into a software‑driven, asset‑light platform. AI has cut assessment and underwriting time from nearly a day to about ten minutes, enabling rapid scaling and reducing the workforce needed for underwriting.
While the company has not released specific revenue figures for the new service, analysts expect the expansion to lift cash‑offer revenue by an estimated $200 million to $300 million in the next fiscal year, offset by modest increases in operating costs. The move also supports Opendoor’s goal of achieving adjusted net‑income breakeven by the end of 2026.
CEO Kaz Nejatian said the 10‑week rollout demonstrates the power of the AI platform, contrasting it with the decade it took to expand previously. COO Nick Boniakowski highlighted that Cash Plus gives agents a new tool to offer sellers more options, while CFO Carrie Wheeler noted that the expansion aligns with the company’s cost‑control and efficiency agenda.
Analysts have noted the nationwide rollout as a significant milestone in Opendoor’s transformation, with some upgrading their outlooks on the company’s ability to generate higher margins through the asset‑light model. The expansion also positions Opendoor to capture a larger share of the U.S. iBuying market, which currently accounts for about 1 % of single‑family home sales.
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