Opendoor announced the launch of Cash Plus, a new product designed to expand its offerings for home sellers and agents. Cash Plus combines the certainty and speed of a cash offer with the potential for market upside upon resale.
Under this model, Opendoor provides sellers with upfront cash, prepares the home for listing, and partners with an agent for the sale. This approach ensures sellers do not have to choose between a seamless transaction and maximizing their home sale price.
The company describes Cash Plus as a better risk-adjusted product that uses less capital, protects its downside, and aligns incentives more closely with customers. This product is expected to target a similar contribution margin to the traditional cash offer but with a higher likelihood of achievement, and is anticipated to be available in all markets by Q3 2025.
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