OptimizeRx Corp. announced a strategic partnership with Simulmedia, a national leader in data-driven TV and streaming advertising. This collaboration enables the self-serve availability of OptimizeRx's Micro-Neighborhood® Targeting (MNT) audiences across linear, digital, and connected TV (CTV) channels.
The partnership allows healthcare brands, including small and mid-size pharmaceutical companies, to activate clinically precise audiences across guaranteed premium TV and streaming inventory. This combines the speed and flexibility of programmatic advertising with MNT's household-level targeting based on zip-9 geographic disease prevalence mapping.
OptimizeRx holds two patents for ensuring HIPAA compliance and meeting strict privacy standards for its MNT audience data. This collaboration addresses long-standing limitations in linear TV media buying for healthcare advertisers, such as lack of audience precision and slow time-to-market, by offering a scalable and clinically-driven alternative to traditional campaigns.
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