Oscar Health announced new affordable health insurance plans for individuals, families, and businesses in Arizona for the 2026 Open Enrollment. The plans will be available in Maricopa, Pima, Pinal, and Santa Cruz counties starting January 1, 2026, with enrollment opening on November 1, 2025.
The launch includes a Spanish‑first diabetes care plan, “Buena Salud Bronce Simple Para Diabetes,” and a network of major Arizona providers such as Banner Health, HonorHealth, Innovation Care Partners, Tenet Healthcare, and Valleywise Health. These partnerships aim to deliver culturally relevant care and streamlined access for the state’s diverse population.
Oscar has operated in Arizona for over four years and has a high member recommendation rate. The company’s expansion into Maricopa, Pima, Pinal, and Santa Cruz counties reflects its strategy to grow membership and strengthen its competitive edge in a highly regulated marketplace.
The company’s broader strategy includes the launch of other new plans such as “Oswell,” a personal health AI agent, and “HelloMeno,” a menopause plan, indicating a focus on product innovation. Oscar also announced similar launches in Dallas/Fort Worth, Dayton, and New Jersey for the 2026 Open Enrollment.
In the broader ACA marketplace, 2026 premium increases are expected to rise due to higher healthcare costs and the potential expiration of enhanced tax credits. In Arizona, proposed rate increases for 2026 range from 2.5% to 55.3%, with Oscar Health proposing an average increase of 16.6%.
Oscar’s financial performance in recent quarters shows significant revenue growth. In Q1 2025, revenue was $3.05 billion, a 42% increase year‑over‑year, with a net income of $275.3 million. The company has revised its 2025 guidance downward, anticipating an operating loss of $200 million to $300 million, citing elevated member utilization and higher market risk scores. For the full year 2024, Oscar reported total revenue of $9.2 billion and achieved net income profitability for the first time in its history.
The new Arizona plans are part of Oscar’s effort to capture a larger share of the individual marketplace and to leverage its technology platform to improve member experience and cost efficiency.
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