OraSure Technologies, Inc. announced the appointment of Anne Messing as its new Chief Commercial Officer. Ms. Messing brings over 25 years of commercial leadership experience across the healthcare industry, including life sciences, diagnostics, and clinical laboratory services.
In her new role, Ms. Messing will be responsible for leading OraSure's Sales, Marketing, Strategic Alliances, and Product Management functions. Her mandate includes shaping the vision and management of the company’s product portfolio to achieve market leadership and drive long-term growth.
Prior to joining OraSure, Ms. Messing served as Vice President and General Manager of the U.S. Region for Becton Dickinson (BD) Biosciences. Her extensive background and proven track record are expected to be instrumental in driving the organization forward, particularly as the company prepares for a wave of impactful and strategic product launches.
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