Otis Worldwide Corporation and AI‑media technology leader ICARO Media Group announced a multiyear digital network agreement that will place ICARO’s hyper‑local news and AI‑personalized content on 50,000 elevator and escalator screens operated by Otis Mobility S.A. across Spain, Portugal and Morocco, reaching an estimated 2.4 million daily viewers and 60 million weekly views.
The partnership leverages Otis Mobility S.A.’s installed base of 2.4 million customer units worldwide, turning elevator interiors into high‑value digital advertising spaces. ICARO will deliver AI‑driven content, a capability that was strengthened by its recent acquisition of LiftMedia, which expanded its digital out‑of‑home (DOOH) reach in Europe and Africa.
Strategically, the deal aligns with Otis’s broader objective to monetize its global service network and diversify revenue streams. It follows a strong Q3 2025 earnings report in which Otis posted net sales of $3.7 billion and adjusted EPS of $1.05—both beating analyst expectations—and subsequently raised its full‑year guidance, signaling confidence in its growth trajectory.
From a business perspective, the network creates a captive, segmented audience for advertisers, offering brands a new channel with high engagement and targeting potential. For ICARO, the agreement expands its Multiscreen Monetization Network, reinforcing its AI‑powered content platform and providing a foothold in the elevator‑screen market.
While the announcement itself did not trigger a direct market reaction, the partnership complements Otis’s recent earnings momentum and signals a strategic shift toward digital monetization, potentially enhancing long‑term revenue streams for both companies.
The multiyear agreement marks a significant step for Otis and ICARO, positioning Otis as a digital out‑of‑home platform and giving ICARO a new distribution channel that leverages the captive audience of elevator users.
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