On January 15, 2026, OUTFRONT Media announced it had joined the Association of National Advertisers (ANA) as a Strategic Partner for 2026, becoming the first out‑of‑home (OOH) media company to enter ANA’s most exclusive partnership tier. The program, which has previously included tech giants such as Google, Meta and TikTok, gives OUTFRONT year‑round access to ANA’s conferences, panels and thought‑leadership forums.
The partnership positions OUTFRONT to showcase its in‑real‑life (IRL) media capabilities—digital billboards, transit screens and AI‑enabled programmatic DOOH—to a national audience of brand marketers. CEO Nick Brien said the move “allows us to bring the real‑world perspective directly into conversations with today’s leading marketers, demonstrating how IRL media drives relevance, trust and impact at scale.”
The OOH industry is experiencing a resurgence, driven by digital OOH screens, improved audience measurement, creative innovation and increased ad‑tech investment. Analysts project 2026 to be a stronger year for OOH revenues, with the medium solidifying its role as a strategic pillar in marketing plans. OUTFRONT’s digital transformation—shifting from static billboards to programmatic DOOH and AI‑driven solutions—aligns with this broader trend.
Stacy Minero, CMXO of OUTFRONT, joined ANA’s CMO Growth Council, while ANA CEO Bob Liodice welcomed the partnership, noting that OUTFRONT brings “unmatched scale, creativity and cultural relevance” to the association. The collaboration signals that OOH is gaining institutional recognition as a data‑driven channel that complements digital, content and performance media.
By embedding itself in ANA’s ecosystem, OUTFRONT aims to deepen its footprint in the advertising community, attract new clients and strengthen existing relationships. The partnership is expected to accelerate the company’s digital transformation agenda, enhance its market positioning and reinforce its role as a leading provider of data‑rich, programmatic OOH solutions.
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