PAR Technology announced on January 16, 2025, the launch of PAR Gift™, a new gift card solution designed to help restaurants and retailers transform gifting into a seamless, personalized experience. This offering aims to unlock new opportunities for growth by going beyond basic gift card functionalities.
PAR Gift provides businesses with digital and physical gift card options, customizable branding, and real-time tracking capabilities. It also offers seamless integration with loyalty programs, allowing for a unified approach to customer engagement and stored value management.
The launch positions PAR to capitalize on the growing demand for digital gift cards, which are expected to grow at a 15.8% compound annual growth rate through 2030. Research indicates that customers typically spend 61% more than the value of their gift cards, highlighting the potential for increased revenue and deeper customer connections through PAR Gift.
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