PAR Technology Corporation announced on July 23, 2025, that PAR® Retail is qualified to support retailers at Tier 4 participation in Altria Group Distribution Company’s (AGDC) 2026 Digital Trade Program (DTP). Tier 4 represents the highest level of AGDC’s program, offering retailers the greatest potential to build loyalty and drive store traffic through enhanced digital engagement.
To qualify for Tier 4, retailers must meet specific criteria, including Loyalty ID (LID) segmentation, Personalization+ (P+) participation, and the ability to deliver targeted communications to age-verified adult tobacco consumers. These are all core capabilities of PAR Retail’s platform.
Jake Kiser, General Manager of PAR Retail, stated that the platform is fully 2026 AGDC DTP Tier 4 ready, providing its retailers with a competitive edge. He noted that when LID segmentation is activated, PAR Retail customers have seen loyalty members eligible for tobacco offers more than double, demonstrating the platform's measurable results beyond just meeting compliance standards.
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