PAR Technology Corporation announced on July 16, 2025, that RaceWay, a leading convenience retailer with over 240 locations, has selected PAR Technology as its partner for the launch of its new customer loyalty program, RaceWay Rewards. This program is built on PAR Retail™, PAR’s industry-leading platform for convenience and fuel retail.
RaceWay Rewards aims to reward and engage RaceWay’s network of loyal customers by delivering personalized, seamless experiences and exclusive deals. This initiative marks RaceWay’s first loyalty program, designed to enhance its 'hometown store' identity.
Kamran Din, Director of Revenue Growth Management at RaceWay, stated that the partnership with PAR allows them to leverage personalized, data-driven technology to build brand loyalty. Savneet Singh, CEO of PAR Technology, highlighted that PAR Retail’s integrated system is engineered to scale and adapt, bringing together real-time data analytics and innovation to drive meaningful business outcomes for RaceWay.
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