TheraTears®, a prominent eye care brand under Prestige Consumer Healthcare, announced the launch of its new 'It's a Science' marketing campaign. This initiative aims to underscore the scientific foundation behind TheraTears® eye drops.
The campaign specifically highlights the product's unique formulation, which includes a blend of five vital electrolytes found in natural tears. This scientific approach is designed to deliver immediate and long-lasting hydration for dry eye relief.
This marketing investment is intended to reinforce consumer trust and differentiate TheraTears® in the competitive eye care market. The company expects the campaign to boost brand awareness and drive sales for the product.
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