Potbelly Corporation announced on February 20, 2025, a major expansion in the Northern Virginia market through an extension of its Shop Development Agreement. This new agreement involves former CEO Bryant Keil and his son Hampden Keil, who plan to open eight additional Potbelly locations in various areas of Northern Virginia. This expansion aligns with Potbelly’s strategic growth plan to increase its footprint through franchising.
Bryant Keil, with his extensive experience and passion for the brand, is leading this development alongside his son. Their combined expertise is expected to enhance Potbelly’s reputation and presence in these bustling communities. The new shops are anticipated to contribute to local economic growth by creating numerous job opportunities.
This development is part of Potbelly's ongoing efforts to partner with passionate multi-unit operators to expand its presence in untapped territories. The company continues to seek additional qualified candidates for franchise opportunities in other areas of Virginia and Maryland.
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