Potbelly Corporation announced on February 18, 2025, exclusive franchise opportunities for ambitious business owners in several key Southern markets. These opportunities are for sole developer/operators in Memphis, TN; Knoxville, TN; Chattanooga, TN; Lexington, KY; and Huntsville, AL. Each market is identified with an average of 4-6 shop trade areas.
This initiative is part of Potbelly's broader strategic growth plan to expand its footprint through franchising across the United States. The company is actively seeking qualified multi-unit operators to develop these territories. The focus on exclusive development rights aims to incentivize significant investment and accelerated growth in these regions.
The announcement underscores Potbelly's commitment to its asset-light, franchise-focused model for expansion. By targeting specific markets with dedicated developers, the company aims to efficiently increase its unit count and brand presence in strategically important areas.
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