Peoples Bancorp highlighted its ongoing strategic preparations for surpassing $10 billion in assets, including significant technology investments. The company implemented a new Customer Relationship Management (CRM) solution from Salesforce in 2024, designed to enhance client engagement and cross-selling opportunities. This is part of a broader initiative that includes cloud-native business and commercial loan origination systems and robotic process automation.
Further strengthening its diversified financial services model, Peoples Bancorp completed two notable insurance agency acquisitions in 2024. These acquisitions included Masterson Insurance of McConnelsville, Ohio, and Wetzel Valley Insurance of New Martinsville, West Virginia. These additions expand the company's insurance offerings and reinforce its commitment to providing comprehensive financial solutions to customers.
The company's strategic roadmap emphasizes a commitment to superior shareholder returns, a first-class workplace, and revenue growth. These technology and acquisition initiatives are aimed at enhancing operational efficiency, improving client service, and expanding capabilities across its footprint, positioning the company for future market dynamics.
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