PENN Entertainment announced on January 5, 2026 that it is restructuring its corporate organization to better align its digital and retail businesses. The company will eliminate the roles of Executive Vice President, Operations and Senior Vice President, Chief Information Officer, and will consolidate technology leadership under a new Chief Technology Officer who will also oversee enterprise IT functions.
The restructuring sees Todd George and Rich Primus step down from their executive positions. Aaron LaBerge will become the new Chief Technology Officer, while a new digital Chief Operating Officer will be hired to manage day‑to‑day operations of the Interactive segment. The combined technology and operations functions will fall under CEO Jay Snowden, who will oversee the integration of digital and retail operations.
PENN’s strategy is to strengthen its omnichannel moat by accelerating the rollout of theScore Bet and iCasino cross‑sell initiatives across its portfolio. The company aims to achieve Interactive segment breakeven by 2026, a target that the restructuring is designed to support through tighter cost control and more efficient resource allocation.
The company operates 43 casino properties in 20 states, covering 28 jurisdictions. The portfolio size is a key metric for assessing the scale of PENN’s retail operations and the potential reach of its digital offerings.
Management emphasized that the changes will reduce duplication, improve capital efficiency, and accelerate the company’s digital turnaround. CEO Jay Snowden said, “By streamlining our leadership and consolidating technology and operations, we are positioning PENN to deliver stronger value to customers and shareholders while driving the Interactive segment toward profitability.”
The restructuring is expected to deliver annualized cost savings, enhance operational agility, and provide a clearer path to the Interactive segment’s breakeven target, reinforcing PENN’s long‑term growth strategy.
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